Baby On Board














Onboarding of Illustrations for BBVA and SANTANDER in order to offer a new service and have a savings fund for the arrival of babies, with the purpose of motivating parents with the service offered by the bank and not being surprised by diapers.
In this it includes 4 phases about financial management, and each phase describes the scenario of a creative onboarding, after analyzing both brands, and seeing their possibilities of corporate illustration.